(Originally published in MarketingMag)
A few years ago I attended a screenwriting class taught by a friend at UCLA.
The topic that night was television. After some discussion about the major television networks, a student asked what they generally looked for in a script.
“Well, who are their customers?” my friend asked the class – mostly mature students looking to break into full time writing.
Hands shot up, and we all agreed that the viewers, the television audience, were the customer.
“Okay,” he continued, “what is their product, what are they selling?”
“The shows are the product,” a student answered, voicing the consensus.
“Nope,” my friend, a film and television producer, smiled. “Advertisers are the customers.”
“The product is you.”